Every year, Upland players come together to celebrate Genesis Week, marking the anniversary of Upland’s launch and all the incredible milestones we’ve achieved as a community. From digital festivities in the early years to our epic Genesis Live events in Las Vegas, this annual tradition has continued to grow, bringing more players together, creating unforgettable experiences, and delivering amazing value to those who attend in person.
As we look ahead to 2025, we’ve taken a step back to evaluate how we can continue to make Genesis Live even bigger and better. After careful consideration, we’ve made the tough decision to pause Genesis Live this year to ensure that when it returns, it exceeds the high standards we’ve set for ourselves, and for you, our amazing community.
But don’t worry, Genesis Week 2025 is still happening and will be an exciting digital-only event! Just like in our early years, we’ll be bringing the celebration online with a full week of contests, prizes, reveals, and community rewards, all accessible in-game and through our digital channels. It’s going to be an event to remember, and we can’t wait to share the full schedule with you soon!
While we’ll miss seeing everyone in person this year, we’re already planning for the future. When Genesis Live returns, it will be bigger, better, and more immersive than ever, and we can’t wait to experience it with you.
For now, let’s gear up for an amazing Genesis Week 2025 online during the week starting Monday June 2nd, 2025 ! Stay tuned for more details, and get ready to celebrate with us. In case some of you organize your own IRL events during Gweek please reach out to us to coordinate potential collaborations.
